Proven Work & Results
Currently in the midst of a "Humanitarian" rest of 2019, Melissa is committed to elevating social action across industries with the launch of AdHoc (A Desire to Help Others Consultancy) as founding, principal consultant for non-profits, political campaigns and private companies via fundraising of major gifts/contributions, foundation and charity creation and formation, private company revenue donation match (i.e. advertising spend $1 for $1 donation matches and more) and various advisory on how to help others in all areas of an organization big, small, new or old! Clients include STOKED.org, Holly Lynch - Democrat for Congress - NY's 10th District and individual UHNWI clients' formation of new private foundations for personal causes of interest still to be named, and early and late-stage ad-tech companies identifying charity partners for revenue donation matches.
Prior and before an earlier-this-year US cross-country, 21-state, solo roadtrip, Melissa built great things since 2015 at Time, Inc, and then Meredith Corp. (following the Feb 2018 acquisition of Time, Inc.) serving out go-to-market sales strategy and top-industry execution as Ad Product Marketing Team Lead for Digital Ad and Native products across Meredith's 40+ US digital media brands for >70 social, display, branded/native custom content, influencer, sponsorship and shopper ad products across 40 Meredith brands with >1K partners/advertisers via consultation, education, thought leadership, trainings, material creation, pitches, brainstorms and product development.
Previously, Melissa hung her hat at boutique advertising agency o2kl strategizing, producing and managing TV, digital and print on fun campaigns like launching "Technology for the Forgotten" with AARP's RealPad and WellPoint's LiveHealth Online bringing doctor's into your living room virtually, amongst many other award winning and and innovative big brand ideas.
Just prior, Melissa helped launch Nature Education, startup division of Nature Publishing Group, as the sole marketer for the first ever interactive, digital biology e-textbook for college/AP courses.
Before then, Melissa:
was first hire/equity holder and Head of Marketing at startup Thryll launching the action sports gear flash sale site brand, membership and community via no-budget marketing strategies
provided digital marketing strategy within cross-industry boutique agency Underscore Marketing working predominantly with pharmaceutical and retail clients
ran consultancy, From Idea 2 Launch advising internet startups, businesses and personal brands for clients including pre-launch Facebook social-lending and crowd-funding app, pre-launch local merchants online couponing solution and pre-launch women's social/media brand
Other work experience includes working at Terrapinn producing B2B media and conferences across the US and Latin America, as well as working at VFA, an international building assessment services and software provider.
Even further back, Melissa had a former life segment in law. Directly following graduation from Boston University with a pre-law designation, she worked at large law firm WilmerHale in their IP department filing patents and facilitating IP litigation. She next went on to a most interesting first year of law school at Suffolk University Law School and an incredible first-year summer studying in the American University Washington College of Law international business law and human rights program held in London, Brussels, Paris and Geneva before flying directly to Miami for prestigious selection as a judicial intern to Federal Judge and Supreme Court Justice Nominee, Honorable Cecilia Altonaga, Melissa learning in literal trial by fire watching the Jose Padilla criminal trial proceedings, first General Manuel Noriega extradition hearing, Chuckie Taylor hearing and collaborating on legal memoranda written into law by Judge Altonaga.